Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73BAFD
RGB
115, 186, 253
HSL
209, 97%, 72%
HSB
209, 55%, 99%
CMYK
55, 26, 0, 1
LAB
73, -9, -41
LCH
73, 42, 258
OKLCH
0.77, 0.12, 248
XYZ
42, 46, 100
LUV
73, -31, -64
HWB
209, 45%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.