Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73BBD9
RGB
115, 187, 217
HSL
198, 57%, 65%
HSB
198, 47%, 85%
CMYK
47, 14, 0, 15
LAB
72, -17, -23
LCH
72, 29, 232
OKLCH
0.76, 0.08, 227
XYZ
37, 44, 72
LUV
72, -33, -32
HWB
198, 45%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.