Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73BDE6
RGB
115, 189, 230
HSL
201, 70%, 68%
HSB
201, 50%, 90%
CMYK
50, 18, 0, 10
LAB
73, -16, -28
LCH
73, 32, 241
OKLCH
0.77, 0.09, 234
XYZ
40, 46, 82
LUV
73, -33, -42
HWB
201, 45%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.