Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73BFD2
RGB
115, 191, 210
HSL
192, 51%, 64%
HSB
192, 45%, 82%
CMYK
45, 9, 0, 18
LAB
73, -21, -17
LCH
73, 27, 220
OKLCH
0.76, 0.08, 216
XYZ
37, 46, 68
LUV
73, -34, -23
HWB
192, 45%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.