Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73CEF7
RGB
115, 206, 247
HSL
199, 89%, 71%
HSB
199, 53%, 97%
CMYK
53, 17, 0, 3
LAB
78, -20, -29
LCH
78, 35, 236
OKLCH
0.81, 0.10, 229
XYZ
46, 54, 96
LUV
78, -39, -43
HWB
199, 45%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.