Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73CEFC
RGB
115, 206, 252
HSL
200, 96%, 72%
HSB
200, 54%, 99%
CMYK
54, 18, 0, 1
LAB
78, -19, -32
LCH
78, 37, 239
OKLCH
0.81, 0.11, 232
XYZ
47, 55, 100
LUV
78, -39, -47
HWB
200, 45%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.