Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73D0FF
RGB
115, 208, 255
HSL
200, 100%, 73%
HSB
200, 55%, 100%
CMYK
55, 18, 0, 0
LAB
79, -19, -32
LCH
79, 37, 239
OKLCH
0.82, 0.11, 232
XYZ
48, 56, 103
LUV
79, -39, -48
HWB
200, 45%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.