Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73D3F2
RGB
115, 211, 242
HSL
195, 83%, 70%
HSB
195, 52%, 95%
CMYK
52, 13, 0, 5
LAB
80, -23, -25
LCH
80, 34, 227
OKLCH
0.82, 0.10, 221
XYZ
46, 57, 92
LUV
80, -41, -35
HWB
195, 45%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.