Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73D9FA
RGB
115, 217, 250
HSL
195, 93%, 72%
HSB
195, 54%, 98%
CMYK
54, 13, 0, 2
LAB
81, -24, -26
LCH
81, 35, 227
OKLCH
0.84, 0.11, 221
XYZ
49, 60, 99
LUV
81, -43, -37
HWB
195, 45%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.