Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
73DBFD
RGB
115, 219, 253
HSL
195, 97%, 72%
HSB
195, 55%, 99%
CMYK
55, 13, 0, 1
LAB
82, -25, -26
LCH
82, 36, 227
OKLCH
0.84, 0.11, 222
XYZ
50, 61, 102
LUV
82, -44, -38
HWB
195, 45%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.