Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
741571
RGB
116, 21, 113
HSL
302, 69%, 27%
HSB
302, 82%, 45%
CMYK
0, 82, 3, 55
LAB
28, 48, -30
LCH
28, 56, 328
OKLCH
0.40, 0.16, 330
XYZ
10, 5, 16
LUV
28, 36, -43
HWB
302, 8%, 55%
Pantone
2602 C
Harmonies
Shades & tints
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