Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
741B5E
RGB
116, 27, 94
HSL
315, 62%, 28%
HSB
315, 77%, 45%
CMYK
0, 77, 19, 55
LAB
28, 44, -18
LCH
28, 47, 338
OKLCH
0.39, 0.14, 340
XYZ
10, 5, 11
LUV
28, 42, -28
HWB
315, 11%, 55%
Pantone
208 C
Harmonies
Shades & tints
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