Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
742B00
RGB
116, 43, 0
HSL
22, 100%, 23%
HSB
22, 100%, 45%
CMYK
0, 63, 100, 55
LAB
28, 31, 40
LCH
28, 51, 52
OKLCH
0.39, 0.11, 44
XYZ
8, 5, 1
LUV
28, 57, 25
HWB
22, 0%, 55%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.