Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
742D00
RGB
116, 45, 0
HSL
23, 100%, 23%
HSB
23, 100%, 45%
CMYK
0, 61, 100, 55
LAB
29, 30, 40
LCH
29, 50, 53
OKLCH
0.39, 0.11, 45
XYZ
8, 6, 1
LUV
29, 56, 25
HWB
23, 0%, 55%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.