Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
742D07
RGB
116, 45, 7
HSL
21, 89%, 24%
HSB
21, 94%, 45%
CMYK
0, 61, 94, 55
LAB
29, 31, 37
LCH
29, 48, 51
OKLCH
0.39, 0.11, 43
XYZ
8, 6, 1
LUV
29, 55, 24
HWB
21, 3%, 55%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.