Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
74367B
RGB
116, 54, 123
HSL
294, 39%, 35%
HSB
294, 56%, 48%
CMYK
6, 56, 0, 52
LAB
33, 36, -27
LCH
33, 45, 322
OKLCH
0.44, 0.13, 323
XYZ
12, 8, 20
LUV
33, 26, -41
HWB
294, 21%, 52%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.