Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
74378F
RGB
116, 55, 143
HSL
282, 44%, 39%
HSB
282, 62%, 56%
CMYK
19, 62, 0, 44
LAB
35, 38, -38
LCH
35, 54, 315
OKLCH
0.46, 0.15, 314
XYZ
14, 8, 27
LUV
35, 21, -56
HWB
282, 22%, 44%
Pantone
2602 C
Harmonies
Shades & tints
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