Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
7439AA
RGB
116, 57, 170
HSL
271, 50%, 45%
HSB
271, 66%, 67%
CMYK
32, 66, 0, 33
LAB
36, 42, -51
LCH
36, 66, 310
OKLCH
0.48, 0.17, 305
XYZ
16, 10, 39
LUV
36, 16, -75
HWB
271, 22%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.