Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
744FA5
RGB
116, 79, 165
HSL
266, 35%, 48%
HSB
266, 52%, 65%
CMYK
30, 52, 0, 35
LAB
41, 30, -41
LCH
41, 51, 306
OKLCH
0.51, 0.14, 302
XYZ
17, 12, 37
LUV
41, 11, -62
HWB
266, 31%, 35%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.