Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7491BF
RGB
116, 145, 191
HSL
217, 37%, 60%
HSB
217, 39%, 75%
CMYK
39, 24, 0, 25
LAB
59, -2, -28
LCH
59, 28, 267
OKLCH
0.65, 0.08, 259
XYZ
27, 28, 53
LUV
59, -16, -42
HWB
217, 45%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.