Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7496B0
RGB
116, 150, 176
HSL
206, 28%, 57%
HSB
206, 34%, 69%
CMYK
34, 15, 0, 31
LAB
60, -7, -18
LCH
60, 19, 247
OKLCH
0.66, 0.05, 242
XYZ
26, 29, 45
LUV
60, -18, -25
HWB
206, 45%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.