Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7496B7
RGB
116, 150, 183
HSL
210, 32%, 59%
HSB
210, 37%, 72%
CMYK
37, 18, 0, 28
LAB
60, -6, -21
LCH
60, 22, 254
OKLCH
0.66, 0.06, 248
XYZ
27, 29, 49
LUV
60, -18, -31
HWB
210, 45%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.