Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74AEF3
RGB
116, 174, 243
HSL
213, 84%, 70%
HSB
213, 52%, 95%
CMYK
52, 28, 0, 5
LAB
69, -5, -41
LCH
69, 41, 263
OKLCH
0.74, 0.12, 254
XYZ
39, 40, 91
LUV
69, -27, -64
HWB
213, 45%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.