Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74B0FE
RGB
116, 176, 254
HSL
214, 99%, 73%
HSB
214, 54%, 100%
CMYK
54, 31, 0, 0
LAB
70, -3, -45
LCH
70, 45, 266
OKLCH
0.75, 0.13, 255
XYZ
41, 42, 100
LUV
70, -27, -72
HWB
214, 45%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.