Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74B2EC
RGB
116, 178, 236
HSL
209, 76%, 69%
HSB
209, 51%, 93%
CMYK
51, 25, 0, 7
LAB
70, -9, -36
LCH
70, 37, 257
OKLCH
0.74, 0.11, 248
XYZ
38, 42, 85
LUV
70, -28, -55
HWB
209, 45%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.