Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74BADA
RGB
116, 186, 218
HSL
199, 58%, 65%
HSB
199, 47%, 85%
CMYK
47, 15, 0, 15
LAB
72, -16, -23
LCH
72, 29, 235
OKLCH
0.75, 0.08, 229
XYZ
37, 44, 73
LUV
72, -32, -34
HWB
199, 45%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.