Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74BBC9
RGB
116, 187, 201
HSL
190, 44%, 62%
HSB
190, 42%, 79%
CMYK
42, 7, 0, 21
LAB
72, -20, -15
LCH
72, 25, 215
OKLCH
0.75, 0.07, 212
XYZ
36, 43, 62
LUV
72, -33, -19
HWB
190, 45%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.