Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74C4E2
RGB
116, 196, 226
HSL
196, 65%, 67%
HSB
196, 49%, 89%
CMYK
49, 13, 0, 11
LAB
75, -20, -23
LCH
75, 30, 230
OKLCH
0.78, 0.09, 224
XYZ
41, 49, 79
LUV
75, -36, -33
HWB
196, 45%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.