Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74CAEF
RGB
116, 202, 239
HSL
198, 79%, 70%
HSB
198, 51%, 94%
CMYK
51, 15, 0, 6
LAB
77, -20, -27
LCH
77, 33, 234
OKLCH
0.80, 0.10, 228
XYZ
44, 52, 89
LUV
77, -37, -39
HWB
198, 45%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.