Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
74CBE7
RGB
116, 203, 231
HSL
195, 71%, 68%
HSB
195, 50%, 91%
CMYK
50, 12, 0, 9
LAB
77, -22, -23
LCH
77, 31, 226
OKLCH
0.80, 0.09, 221
XYZ
43, 52, 83
LUV
77, -38, -32
HWB
195, 45%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.