Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
751D00
RGB
117, 29, 0
HSL
15, 100%, 23%
HSB
15, 100%, 46%
CMYK
0, 75, 100, 54
LAB
26, 38, 38
LCH
26, 54, 45
OKLCH
0.37, 0.13, 36
XYZ
8, 5, 0
LUV
26, 67, 21
HWB
15, 0%, 54%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.