Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
754E90
RGB
117, 78, 144
HSL
275, 30%, 44%
HSB
275, 46%, 56%
CMYK
19, 46, 0, 44
LAB
40, 27, -30
LCH
40, 40, 311
OKLCH
0.49, 0.11, 310
XYZ
15, 11, 28
LUV
40, 15, -46
HWB
275, 31%, 44%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
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