Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
758B73
RGB
117, 139, 115
HSL
115, 9%, 50%
HSB
115, 17%, 55%
CMYK
16, 0, 17, 45
LAB
56, -12, 10
LCH
56, 16, 139
OKLCH
0.61, 0.04, 143
XYZ
20, 23, 20
LUV
56, -11, 16
HWB
115, 45%, 45%
Pantone
364 C
Harmonies
Shades & tints
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