Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
758DAB
RGB
117, 141, 171
HSL
213, 24%, 56%
HSB
213, 32%, 67%
CMYK
32, 18, 0, 33
LAB
58, -3, -19
LCH
58, 19, 260
OKLCH
0.64, 0.05, 254
XYZ
24, 26, 42
LUV
58, -13, -28
HWB
213, 46%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.