Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
759077
RGB
117, 144, 119
HSL
124, 11%, 51%
HSB
124, 19%, 56%
CMYK
19, 0, 17, 44
LAB
57, -14, 10
LCH
57, 17, 144
OKLCH
0.63, 0.05, 147
XYZ
21, 25, 21
LUV
57, -14, 16
HWB
124, 46%, 44%
Pantone
364 C
Harmonies
Shades & tints
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