Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7591BB
RGB
117, 145, 187
HSL
216, 34%, 60%
HSB
216, 37%, 73%
CMYK
37, 22, 0, 27
LAB
59, -2, -25
LCH
59, 25, 265
OKLCH
0.65, 0.07, 258
XYZ
26, 28, 51
LUV
59, -15, -38
HWB
216, 46%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.