Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7594BF
RGB
117, 148, 191
HSL
215, 37%, 60%
HSB
215, 39%, 75%
CMYK
39, 23, 0, 25
LAB
60, -3, -26
LCH
60, 26, 264
OKLCH
0.66, 0.07, 257
XYZ
27, 29, 53
LUV
60, -16, -39
HWB
215, 46%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.