Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7595BF
RGB
117, 149, 191
HSL
214, 37%, 60%
HSB
214, 39%, 75%
CMYK
39, 22, 0, 25
LAB
60, -3, -26
LCH
60, 26, 262
OKLCH
0.66, 0.07, 255
XYZ
27, 29, 53
LUV
60, -17, -39
HWB
214, 46%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.