Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
7598B3
RGB
117, 152, 179
HSL
206, 29%, 58%
HSB
206, 35%, 70%
CMYK
35, 15, 0, 30
LAB
61, -7, -18
LCH
61, 20, 248
OKLCH
0.66, 0.06, 242
XYZ
27, 29, 47
LUV
61, -18, -26
HWB
206, 46%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.