Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
759BBD
RGB
117, 155, 189
HSL
208, 35%, 60%
HSB
208, 38%, 74%
CMYK
38, 18, 0, 26
LAB
62, -7, -22
LCH
62, 23, 253
OKLCH
0.67, 0.07, 246
XYZ
28, 31, 53
LUV
62, -19, -32
HWB
208, 46%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.