Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
759BD3
RGB
117, 155, 211
HSL
216, 52%, 64%
HSB
216, 45%, 83%
CMYK
45, 27, 0, 17
LAB
63, -2, -33
LCH
63, 33, 266
OKLCH
0.68, 0.09, 258
XYZ
31, 32, 66
LUV
63, -19, -51
HWB
216, 46%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.