Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
759BD5
RGB
117, 155, 213
HSL
216, 53%, 65%
HSB
216, 45%, 84%
CMYK
45, 27, 0, 16
LAB
63, -2, -34
LCH
63, 34, 267
OKLCH
0.68, 0.10, 259
XYZ
31, 32, 67
LUV
63, -19, -53
HWB
216, 46%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.