Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
759CD7
RGB
117, 156, 215
HSL
216, 55%, 65%
HSB
216, 46%, 84%
CMYK
46, 27, 0, 16
LAB
63, -2, -35
LCH
63, 35, 267
OKLCH
0.69, 0.10, 258
XYZ
31, 32, 69
LUV
63, -20, -54
HWB
216, 46%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.