Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75ABEF
RGB
117, 171, 239
HSL
213, 79%, 70%
HSB
213, 51%, 94%
CMYK
51, 28, 0, 6
LAB
68, -4, -40
LCH
68, 40, 264
OKLCH
0.73, 0.11, 255
XYZ
37, 39, 87
LUV
68, -25, -63
HWB
213, 46%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.