Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75BAD3
RGB
117, 186, 211
HSL
196, 52%, 64%
HSB
196, 45%, 83%
CMYK
45, 12, 0, 17
LAB
72, -18, -20
LCH
72, 27, 228
OKLCH
0.75, 0.08, 223
XYZ
37, 44, 68
LUV
72, -32, -28
HWB
196, 46%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.