Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75BBCA
RGB
117, 187, 202
HSL
191, 45%, 63%
HSB
191, 42%, 79%
CMYK
42, 7, 0, 21
LAB
72, -20, -15
LCH
72, 25, 217
OKLCH
0.75, 0.07, 213
XYZ
36, 44, 62
LUV
72, -32, -19
HWB
191, 46%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.