Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75C4EC
RGB
117, 196, 236
HSL
200, 76%, 69%
HSB
200, 50%, 93%
CMYK
50, 17, 0, 7
LAB
75, -17, -28
LCH
75, 33, 238
OKLCH
0.78, 0.10, 232
XYZ
42, 49, 87
LUV
75, -35, -41
HWB
200, 46%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.