Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75C6DB
RGB
117, 198, 219
HSL
192, 59%, 66%
HSB
192, 47%, 86%
CMYK
47, 10, 0, 14
LAB
75, -22, -19
LCH
75, 29, 221
OKLCH
0.78, 0.08, 216
XYZ
40, 49, 74
LUV
75, -36, -25
HWB
192, 46%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.