Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75CAE8
RGB
117, 202, 232
HSL
196, 71%, 68%
HSB
196, 50%, 91%
CMYK
50, 13, 0, 9
LAB
77, -21, -23
LCH
77, 31, 228
OKLCH
0.80, 0.09, 223
XYZ
43, 52, 84
LUV
77, -37, -33
HWB
196, 46%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.