Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
75D8FD
RGB
117, 216, 253
HSL
196, 97%, 73%
HSB
196, 54%, 99%
CMYK
54, 15, 0, 1
LAB
81, -23, -28
LCH
81, 36, 231
OKLCH
0.84, 0.11, 225
XYZ
50, 60, 102
LUV
81, -42, -40
HWB
196, 46%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.